SEO (search engine optimization) is one of the primary methods we drive more internet traffic from the search engines. What search engine optimization means is using techniques to improve your rank within the search engines. When someone searches Google, the first result has the highest rank for the given search query. This means sites that have the highest rank receive the most internet traffic. The more traffic you get, the more money you can potentially make. Whether you market your products or services or just run an informative website, you can make more money with more traffic.
One of the best things you can do to improve your rank within the search engine is to use proper keywords. The goal is to find keywords that directly relate to the content that you are displaying. With this in mind, it’s also a good idea to find keywords that have high volumes of searches with very little competition. Many people search these keywords and yet these words have little competition on the internet. With less competition from other websites within the same niche, you will get more traffic from the web.
The next step to improve your rank within the search engines is to pay close attention to how you structure the meta descriptions. The meta description is the text under the title tag we see whenever we perform a Google search. The meta description is designed to grab peoples’ attention while informing the user on what they will be clicking on. The SEO title and meta description should both contain your focus keyword to improve your SEO.
It’s vital to place your top keywords within the content of your web pages. When Google crawls your website, it looks for ample keyword density. Also, the crawler looks for keywords in the SEO title and meta description. Another location to insert your top keyword is within any images you may be using in your content.
When we think of permalinks, we think of the link that brings us to the exact page it specifies. Structuring the permalink in a way that it contains the title of the article can improve the amount of traffic you are receiving.
The last thing we will mention in this article is the importance of having a site map. By creating an XML sitemap for your website, the crawler can go through and index your content more efficiently. A site map is not visible to website visitors. Sitemaps are for web crawlers to help them navigate through all of your content.
In conclusion, SEO has changed over the past few years. SEO used to be more about keyword density and placement. Now the search engines focus more on user experience. By using these tips, you will be able to drive more organic traffic to your website.